ROGO Capital provides seller advisory services to public companies, privately held companies, private equity firms and venture capital firms. These advisory services cover spin-off or divestiture transactions of companies or divisions, which may no longer fit the owner’s strategic plan, or may have extensive capital needs which are inconsistent with the parent company’s broader goals. In such assignments, ROGO Capital brings its extensive experience in preparing and positioning for sale small to middle market companies. We know what businesses to appeal to an industry-specific strategic buyer or to a private equity fund or other financial buyer. Often the parent/seller fails to realize that such transactions can require extensive preparation and positioning of the soon divested division. ROGO Capital can add assistance in this process by allowing the parent to focus on its operations, while ROGO Capital manages the divestiture process.